Human-Centered Media Planning and COVID-19

3.31.20 | Colleen Madden

In the new reality brought upon us by the COVID-19 pandemic, it’s hard to put on the hat of marketer when we are so focused on simply being human right now. It’s not that we haven’t been considering the effect of the coronavirus on the marketing and media world, but it is difficult to make space in our minds and in our hearts that are full of concern for those that are sick, worry for those who lost their jobs, and gratitude for those we too often take for granted.

The past few weeks have been a recalibration of sorts, of how we communicate, how we work, how we choose to spend our time, how we shop, and how we consume media. We’d like to take a closer look at this last item in our next series of blog posts. As media buyers and planners, this will directly affect how we advise our clients as we navigate these uncertain times together. As people that live and breathe all things media, it is part of our DNA to get to the bottom of what changes in media consumption are temporary versus those that may have lasting impact beyond the period of social distancing.

We are going to dive deeper into the impact of COVID-19 on the changing viewing and listening habits of various media and how those changes affects advertising activity. Please stay tuned for those future blog posts. In the meantime, we at Inline are leaning into our motto of human-centered media planning. These days, it’s about connection, community, empathy, gratitude, perseverance, and perspective. We are grateful for our clients and media partners, the support we have from our colleagues, and for seeing each other via Zoom each morning.