Have you noticed how bent out of shape some people get when Zuckerberg decides to make a change to the Facebook layout? Whether or not you’re a personal fan of the new Facebook Timeline, its important to know what these changes will mean for your business Facebook page.

Something I learned when doing some social media research is how this Timeline conversion will affect the ability to “fan gate”. In other words, you will no longer be able to hide information on your business’ page in order to entice people to become a fan, or “Like” your page.

This can be looked at one of two ways. The negative is, you will have to come up with more creative ways to attract people to like your page. Although, I’m sure there will be a way around this in the near future.

But, on the other hand, there are many people out there, myself included, that don’t want to feel as though they are being forced to like something. It gives you the opportunity to measure your newly acquired “Likes” on those people who genuinely like you. And, an authentic interaction between your business and customers who really believe in your product or service has got to count for something, right?

To learn more about how Timeline will affect your social media marketing, visit http://kercommunications.com/seo/facebook-timeline-business/ and learn what I learned.

Until the next life-altering change to Facebook comes along….

- AF

Best Brand Influencers?

Women

The only man, at a woman dominated media planning and buying agency, I wanted to understand this truly before believing.

Data suggest that woman “account for 85% of all consumer purchases”. That’s certainly accurate at my home, as the only item I have recently purchased without my wife’s  advice or approval was my new snowboard, only because she doesn’t ski or ride.

This theory is also accurate here at Inline Media, where I am the Finance Manager and should be able to make some decision regarding purchases. At our most recent office event, I made some food and beverage suggestions. Let’s just say, none of my ideas were out on display at our event.

Data also suggest that women are more likely than men, to discuss their purchases on and offline to their friends. I certainly can’t remember when I spoke to my “friends” about any of my recent purchases, excluding my snowboard. My conversations are typically shallow comments about sporting events, politics and movies.

A quick review on my wife’s Facebook, she like’s Peets Coffee, Trader Joes, CB2 and Stella and Dot Jewelry. Mine, The Jets.

Needless to say, I guess the women in my personal and professional life are buying and talking about their experiences with the products. Guess they have to be “The Best Brand Influencers”

-Mark Hernandez

We may be hard at work every day striving to meet our clients needs,  but we definitely still know how to have a little bit of fun.

On Friday, December 16th, the entire InLine Media crew (employees and contractors) gathered at the Palm Restaurant for a fun Holiday Party. We enjoyed amazing lunch, drink and deserts, as well as an overwhelmingly entertaining white elephant gift exchange . The best gift hands down must go to Bailey for supplying us with a lovely photo of our one male employee Mark. Deb unfortunately picked the gift but Mark ended up walking away with the treasured prize.

We hope all had a wonderful holiday and we wish you a Happy New Year.

InLine Media would like to wish you and yours a  very Merry Holiday Season and a Happy New Year. As the year comes to an end, we would like to thank you for your continued partnership and support.

From our Family to your Family- Cheers to a fantastic 2012!

In my mind there is one redeeming thing about Daylight Saving Time (please see my previous blog post) – it’s the view from our office when the sun goes down over the mountains.

-VL

It’s pretty hard not to notice how early it is getting dark out since turning our clocks back last weekend. Some people love falling back an hour and others hate having nightfall come so early. Regardless of which side of the argument you fall on, here are some fun facts about DST.

-  There is no ’s’ at the end of saving in DST, although many regularly add in the extra letter incorrectly.

- Coldplay frontman Chris Martin is the great-great grandson of William Willett who was one of the early promoters of “British Summer Time”.  Willett published a pamplet in 1907 aptly titled “Waste of Daylight”.

- A U.S. law signed by President George W. Bush in 2005 extended the length of daylight saving time by four weeks. It now begins at 2 a.m. on the second Sunday in March. It ends on the first Sunday in November.

- There are 2 states that do not follow DST – Hawaii and Arizona.

- Daylight saving time was first used during World War I, as part of an effort in the United States and other warring countries to conserve fuel. In theory, using daylight more efficiently saves fuel and energy because it reduces the nation’s need for artificial light.

- While twins born at 11:55 p.m. and 12:05 a.m. may have different birthdays, Daylight Saving Time can change birth order — on paper, anyway. During the time change in the fall, one baby could be born at 1:55 a.m. and the sibling born ten minutes later, at 1:05 a.m. In the spring, there is a gap when no babies are born at all: from 2:00 a.m. to 3:00 a.m. For example, in November 2007, Laura Cirioli of North Carolina gave birth to Peter at 1:32 a.m. and, 34 minutes later, to Allison. However, because Daylight Saving Time reverted to Standard Time at 2:00 a.m., Allison was born at 1:06 a.m.

What are your thoughts on Daylight Saving Time?

-VL