Archive for the ‘Great Ideas’ Category

It’s Amazing What You Can Do…

Thursday, January 13th, 2011

If you only ask! We learned this in our planning for Think About It Colorado. The initial ad campaign launch started this week, and the goal was to reach key decision makers in legislature, medicine, and business/industry.

We put our great media & marketing minds together with our great agency partner on the account, SE2, and realized that if we could get ad placement within the Op-Ed section of the Denver Post, we probably would have discovered the media mother lode!

Well, all we had to do was ask and guess what- DONE! Check out the link below to read more on SE2’s blog on how we successfully scaled the media version of Mount Everest and went where no agency had gone before!

Megaphone: SE2 Climbs Our Mount Everest.

- AB

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Let’s Say Thanks…

Wednesday, December 10th, 2008

A friend of mine with a great blog of her own had this link on her site today…

Xerox (yes, the copy company) has created a website where people can select a thank-you card to send to the troops overseas. Xerox will print it and send it to a randomnly selected soldier.

It’s free and it takes about 30 seconds. You select a card design, then choose the message y-ou want or create your own message. The only personal information you include is your name, city and state so the soldiers get an idea of all the people who are thinking about them. If you get a chance, please take the time to do this and encourage others to do the same. I hope we flood their mailboxes. We can never say enough thank you’s to these brave men and women.

- Ann

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