Something I learned when doing some social media research is how this Timeline conversion will affect the ability to “fan gate”. In other words, you will no longer be able to hide information on your business’ page in order to entice people to become a fan, or “Like” your page.

This can be looked at one of two ways. The negative is, you will have to come up with more creative ways to attract people to like your page. Although, I’m sure there will be a way around this in the near future.

But, on the other hand, there are many people out there, myself included, that don’t want to feel as though they are being forced to like something. It gives you the opportunity to measure your newly acquired “Likes” on those people who genuinely like you. And, an authentic interaction between your business and customers who really believe in your product or service has got to count for something, right?

To learn more about how Timeline will affect your social media marketing, visit http://kercommunications.com/seo/facebook-timeline-business/ and learn what I learned.

Until the next life-altering change to Facebook comes along….

- AF

It’s been undeniable for quite some time that DVR and time shifted television has changed the TV playground. However, a recent shift we’ve seen is because of social media, many people are turning back to appointment, live viewing. Thus, advertisers are changing their media buys to reflect this. They are buying big time events, like award shows and sporting events. Programming that people are watching so they can be part of not only the water cooler talk, but more importantly now, the social media talk.

Did anyone watch the Grammy’s this year from a time zone other than Eastern? As a habitual “3 screen” viewer, I can’t explain my frustrations of being time delayed. I had a close friend at the event and I couldn’t keep up with her tweets or else it would ruin the upcoming acts and award presentations. As a viewer it left a bad taste in my mouth, so much so that 2 months later I’m still talking about it.

One of the trends we’ve seen emerge and advertisers begin to embrace is the “3 screen viewer.” As I mentioned, I’m guilty as charged. I am constantly watching TV with 2 of three items: a computer, ipad and always an iphone. Not only are advertisers embracing consumers like me with hashtags, youtube links or itunes store directions in their ads but television executives are incorporating these items into shows as well. I can’t count the number of times in the past month I’ve seen live tweets in programming.

As a media agency, we know that TV is still where many battles are being fought. But, what we need to do, and try to do, is help our clients give their campaigns multiple platforms. Gone are the days when consumers 3 touch points are all coming from TV. Now, many efficient campaigns are hitting consumers 1,2, 3 on three different platforms when they are sitting in front of the television.

Women

The only man, at a woman dominated media planning and buying agency, I wanted to understand this truly before believing.

Data suggest that woman “account for 85% of all consumer purchases”. That’s certainly accurate at my home, as the only item I have recently purchased without my wife’s  advice or approval was my new snowboard, only because she doesn’t ski or ride.

This theory is also accurate here at Inline Media, where I am the Finance Manager and should be able to make some decision regarding purchases. At our most recent office event, I made some food and beverage suggestions. Let’s just say, none of my ideas were out on display at our event.

Data also suggest that women are more likely than men, to discuss their purchases on and offline to their friends. I certainly can’t remember when I spoke to my “friends” about any of my recent purchases, excluding my snowboard. My conversations are typically shallow comments about sporting events, politics and movies.

A quick review on my wife’s Facebook, she like’s Peets Coffee, Trader Joes, CB2 and Stella and Dot Jewelry. Mine, The Jets.

Needless to say, I guess the women in my personal and professional life are buying and talking about their experiences with the products. Guess they have to be “The Best Brand Influencers”

-Mark Hernandez

On Friday, December 16th, the entire InLine Media crew (employees and contractors) gathered at the Palm Restaurant for a fun Holiday Party. We enjoyed amazing lunch, drink and deserts, as well as an overwhelmingly entertaining white elephant gift exchange . The best gift hands down must go to Bailey for supplying us with a lovely photo of our one male employee Mark. Deb unfortunately picked the gift but Mark ended up walking away with the treasured prize.

We hope all had a wonderful holiday and we wish you a Happy New Year.

InLine Media would like to wish you and yours a  very Merry Holiday Season and a Happy New Year. As the year comes to an end, we would like to thank you for your continued partnership and support.

From our Family to your Family- Cheers to a fantastic 2012!

-  There is no ’s’ at the end of saving in DST, although many regularly add in the extra letter incorrectly.

- Coldplay frontman Chris Martin is the great-great grandson of William Willett who was one of the early promoters of “British Summer Time”.  Willett published a pamplet in 1907 aptly titled “Waste of Daylight”.

- A U.S. law signed by President George W. Bush in 2005 extended the length of daylight saving time by four weeks. It now begins at 2 a.m. on the second Sunday in March. It ends on the first Sunday in November.

- There are 2 states that do not follow DST – Hawaii and Arizona.

- Daylight saving time was first used during World War I, as part of an effort in the United States and other warring countries to conserve fuel. In theory, using daylight more efficiently saves fuel and energy because it reduces the nation’s need for artificial light.

- While twins born at 11:55 p.m. and 12:05 a.m. may have different birthdays, Daylight Saving Time can change birth order — on paper, anyway. During the time change in the fall, one baby could be born at 1:55 a.m. and the sibling born ten minutes later, at 1:05 a.m. In the spring, there is a gap when no babies are born at all: from 2:00 a.m. to 3:00 a.m. For example, in November 2007, Laura Cirioli of North Carolina gave birth to Peter at 1:32 a.m. and, 34 minutes later, to Allison. However, because Daylight Saving Time reverted to Standard Time at 2:00 a.m., Allison was born at 1:06 a.m.

What are your thoughts on Daylight Saving Time?

-VL

“Fifty-thousand walkers and runners took to the streets of downtown Denver decked out in pink regalia to honor, remember and celebrate those in their lives who are fighting or have fought breast cancer. This army of pink raised nearly $3 million for the care and treatment of themselves, their partners, sisters, daughters and friends suffering from this deadly disease. Among these 50,000 walkers and runners, were approximately 3000 breast cancer survivors and more than 1,160 teams. ”

http://www.komendenver.org/site/PageServer?pagename=rfcd_homepage

Here at InLine Media, we are very focused on taking a proactive approach to our outside communities and the charities that are close to heart. Susan G. Komen is very special to us as we have worked closely with them in the advertising field, and we all have a tie to the cause in some way. In honor of my own grandmother, I chose to walk in the Race for the Cure. Being personally affected by the disease, it is a pleasure to donate my time and money to such an amazing cause. -CHRISSY

In efforts to continue our support, Nancy, our CEO, has been working closely with the Pink Tie Affair that takes place Saturday, November 12, 2011, beginning at 6 p.m. at The Sheraton Hotel Denver. Nancy is gathering her closest friends to donate wonderful items to auction off at the “Silent Auction.” We look forward to the event and will report on the outcome after!

IF IT’S TUESDAY, INLINE MEDIA IS SERVING SUPPER  TO DENVER’S HOMELESS.

Every week, on a Tuesday, more than 100 men and women arrived at St. Peter and St Mary’s Church on  West 2^nd Avenue in Denver. It is  possibly their only hot meal of the week, thanks to St. Clare’s Ministries and every fifth Tuesday volunteers from INLINE MEDIA.

St. Clare’s is also supported by more than 19 different churches and INLINE MEDIA, all whom provide volunteers for cooking, serving and cleanup for the Tuesday night supper. As the only business community’s volunteers for St. Clares, the staff at INLINE, the Rocky Mountain’s largest specialty media company, take their  every fifth  Tuesday night turn seriously. “I know they care about this program, I can  always count on them to be here. They are so wonderful and have such  energy – our people smile a little bigger when they come to serve”.

It has now been close to four years for the employees of INLINE MEDIA, volunteering at St. Clares. “Last year we had a St. Clare’s donation and happy hour function at the agency. Our clients and the media community came and donated, recalls Nancy  Haven, president. “It was a great success and I know that everyone felt really good about helping out. It is difficult to find time for community service , however St. Clare’s fifth Tuesday need was the right commitment for INLINE. We are also actively involved with our clients causes and their community outreach in many of the national markets that we serve.

Not only is he super talented, but he’s also an incredibly nice guy who was happy to come out and sign autographs and soccer balls for the fans.

I even got to get my picture taken with him!

-VL