Posts Tagged ‘Advertising’

Introducing…. Sconnie #3

Wednesday, June 9th, 2010

As the newest member of Inline Media, I’m proud to say there’s yet another Wisconsinite in the group. My name is Kaitlyn and I’m going to be going into my Junior Year at Colorado State this fall. I’m a Business Marketing Major with minors in theatre and music. Future plans? TBD. I still have two years to figure it out. I’m grateful for my opportunity to experience media in this form, and also to be exposed to other forms like creative, sales, and advertising. Inline has made me more aware of commericals, stations, and the different forms of media and how to find out what works best in a market I’ve never even heard about.

The goal of my internship is to learn everything about Inline Media, consulting, buying, planning, advising, and of course the office work. So, far only being here three weeks, I feel I’ve picked up on some of the lingo and habits of the office. For instance, I was never one big on T.V. watching, but I have gotten into GLEE, NCIS, and well I only get basic cable let’s not get too crazy. However, my knowledge in the programs Inline uses and excel has increased greatly, and I feel more confident in my abilities as the days progress.

After my internship, I will be spending three weeks traveling around Germany, Denmark, Switzerland, and Italy. A college students dream, and burden. I mean if I’m going to be broke, I might as well be really broke. I also plan to study abroad in New Zealand the Spring of ‘11.

If only for the summer, I hope to provide some relief, so everyone can have a relaxed summer. My first Colorado summer, bring on the sunshine!

-KJ

Things are starting to heat up

Tuesday, May 11th, 2010

A recent article on mediabuyerplanner.com confirms what we here at InLine Media have been seeing for the last several weeeks now – it appears the advertising industry is heating back up.

According to the article, Time Warner reported a 9.8% increase in earnings for the first quarter of 2010. They attribute the increase to two factors, an increase in subscriptions to magazines and properties they own such as HBO as well as an increase in ad revenues. Viacom also reported strong growth due to shows such as “Jersey Shore”, which helped to achieve a 38% increase in profits over first quarter of last year for the company. CBS reported a 17% increase in ad revenues, (most of which can be attributed to one of the highest rated Super Bowls of all time) but nonetheless helped the company achieve it’s first revenue increase in more than a year.
It appears many companies are looking to get back into the advertising arena to introduce new products and services in the hopes of building market share.
When you consider this, in addition to the many states that have hotly contested political races going on this year and all of the PAC (Political Action Committee) spending to sway your opinion on any number of issues, it’s safe to say that the deep discounts in ad rates realized over the previous 12-18 months will not hold true for the remainder of 2010. It will be interesting to see where the economy’s at and how rates come back down on the other side of November 2nd.
Until then, I suggest you keep your seatbelt fastened and return your tray-tables to their upright and locked positions. It appears we’re experiencing some turbulence.
-The Capt’n
-SP

Life Lessons from an Ad Man

Monday, April 26th, 2010

This is a presentation given at the 2009 TED conference. I think there’s a mountain of valuable information contained within about our industry. The speaker is British and talks very fast, so you have to listen carefully or watch a few times to get all of it.



The Yard-O-Beef

Wednesday, February 3rd, 2010
In mid-January, Nancy & I made a pilgramage to my home state of Wisconsin for the Papa Murphy’s Co-op meetings in Milwaukee and Green Bay. While there, we decided to participate in what is quickly becoming a Denver tradition- posing for pictures with the ‘Yard-O-Beef’.
To give you a little background, the ‘Yard-O-Beef’ tradition started in late 2009 when a 3-lb. sausage was received as a holiday gift by a creative agency in Denver that we often partner with- Sukle Advertising & Design. In response to this surprising gift (who gives Summer Sausage in Winter?!), they decided to regift the sausage and track where it went throughout the world. They even created a website- www.thetravelingsausage.com to record photos and videos of the sausage’s adventures. Of course, the original Yard-O-Beef is not the only one out there now. We used an imposter, but it is certainly a cousin to the original, as ours was purchased near Johnsonville’s home in Sheboygan Falls, Wisconsin and is at the very least, authentic.
I’ve attached two of the pictures we took- look for us on the Traveling Sausage website! The left hand picture is me trying to feed a deer head at Heidl’s in Jackson, WI. The right hand picture is Nancy ‘reporting live’ from WFRV’s office in Little Chute, WI.
Look for more adventures featuring the Yard -O-Beef on www.thetravelingsausage.com.

Inbound Marketing University

Tuesday, June 9th, 2009

Next week Scott and I are participating in IMU (Inbound Marketing University)- we are hoping to learn even more about online marketing and advertising options. From June 15-19, we attend two hour long webinars a day, followed by a certification exam on June 22nd. Classes include:
* How to Blog Effectively for Business
* Social Media & Building Community
* Successful Business Uses for Facebook & LinkedIn
* Advanced SEO Tactics: Beyond Keyword Research

Hopefully we will be learning tons upon what we already know! Can’t wait!
- AB

Attending IMU

InLine- InTouch & InTune

Thursday, November 6th, 2008

Our first blog post! So exciting… we have decided to start an InLine Media blog to keep our clients, vendors, and anyone else who is interested informed of what is going on in our world and the media world in general. Thus the title- we are in touch AND in tune with what is going on!

We hope to provide you with interesting information; whether it adds to a water cooler conversation, helps you improve your business, or preferably both! Feel free to email any questions you may want addressed in a future post to any one of us- we’re here to help and provide any relevant information about the media and advertising world we can!

Stay tuned…

- Ann