Posts Tagged ‘sales’

Restaurants look to score sales during World Cup

Monday, June 14th, 2010

As the 2010 World Cup kicked off last Friday with a 1-1 tie between Mexico and the host nation South Africa, restaurants across the United States look to welcome the soccer-crazy fans and the casual American fans to create an energetic scene and create sales.

For sports bars around the country, especially the ones carrying English or Irish pub themes, the World Cup accounts for huge increases in traffic. The American team brings high hopes and with the overall growth in soccer’s popularity, it should drive even more people to the pubs this year.

In Chicago, “Mother Hubbard’s” is offering $30 World Cup Buckets containing a beer each from the United States, Germany, Mexico, The Netherlands, England and Italy.

Hooters not only will host World Cup watch parties, but the chain also opened its second location in South Africa last week in Johannesburg.

McDonalds, the official sponsor, is running special promotions in several countries. Their “Taste the Glory” campaign has customers peel off game pieces off Big Macs and Egg McMuffins to win instant prizes. McDonalds is offering a chance to win tickets to the match between the United States and Brazil, which will take place in NY in August.

Other restaurants around the country are offering World Cup cups, online sweepstakes and online coupons through their websites and twitter.

Whichever way you look at it, everyone plans on being a winner.
Chris & Joan team

Introducing…. Sconnie #3

Wednesday, June 9th, 2010

As the newest member of Inline Media, I’m proud to say there’s yet another Wisconsinite in the group. My name is Kaitlyn and I’m going to be going into my Junior Year at Colorado State this fall. I’m a Business Marketing Major with minors in theatre and music. Future plans? TBD. I still have two years to figure it out. I’m grateful for my opportunity to experience media in this form, and also to be exposed to other forms like creative, sales, and advertising. Inline has made me more aware of commericals, stations, and the different forms of media and how to find out what works best in a market I’ve never even heard about.

The goal of my internship is to learn everything about Inline Media, consulting, buying, planning, advising, and of course the office work. So, far only being here three weeks, I feel I’ve picked up on some of the lingo and habits of the office. For instance, I was never one big on T.V. watching, but I have gotten into GLEE, NCIS, and well I only get basic cable let’s not get too crazy. However, my knowledge in the programs Inline uses and excel has increased greatly, and I feel more confident in my abilities as the days progress.

After my internship, I will be spending three weeks traveling around Germany, Denmark, Switzerland, and Italy. A college students dream, and burden. I mean if I’m going to be broke, I might as well be really broke. I also plan to study abroad in New Zealand the Spring of ‘11.

If only for the summer, I hope to provide some relief, so everyone can have a relaxed summer. My first Colorado summer, bring on the sunshine!

-KJ

Live+Same Day Data Becomes Industry Standard

Tuesday, September 15th, 2009

In an effort to give their clients, local cable, agencies, advertisers, sales execs and researchers, what they want, Nielsen is proposing to make Live+Same Day the primary ratings data stream in Local People Meter (LPM) and Set Meter Markets. Following a June 2009 meeting, Nielsen clients, almost unanimously, have indicated that they want Nielsen to offer the Live+Same Day data stream and will use it to negotiate local TV time both from the buying and selling sides of the desk. Diary measurement in diary markets will also use the Live+Same Day standard to ensure consistency between methodologies.

Originally it looked like Live+3 would be the new industry standard, but according to Nielsen, it was not what the industry wanted and just never took off. As it turns out, Live+Same Day includes 63% of all the time-shifted viewing that will occur for that day.

It’s estimated that the data stream modifications will become effective December 2009. Live+3 and Live+7 Data will still be available.

Using Print effectively for the Pizza Biz

Friday, July 31st, 2009

Email and digital marketing are certainly valuable tools and much in the news these days, but I recently read an article on some pizza operators who are using print and direct mail very effectively.

According to the 2009 Pizza Industry Survey, 72% of pizza operators ranked direct mail coupons, box toppers and door hangers as important to very important in their marketing efforts.

One operator shared the success they had using a local, very local – 1.5 to 2 mile radius around each of their stores – strategy of distributing door hangers. Drivers delivering pizza take the oppportunity to door hang homes or apartments on either side of the address delivered to. Coded for each driver, they receive an incentive if their coupons are returned!

What’s the value of a new customer? Another pizza purveyor mailed out 1,000 direct mail cards to a demographically targeted list all within a 3-mile radius of their stores. The offer was a good one – one free pizza. The marketing effort, including the cost of the mailing and the free product they provide amounts to approximately $1,000. They consistently see a return of 13 to 18% which means between 130 and 180 people visiting their stores to redeem their coupon. With this return rate, this marketing effort pays for itself every time, but what’s the future benefit?

According to this pizza entrepreneur, if they retain just 45 of those folks as regular customers and they come in just one time per month, it would result in a $10,000 sales gain. Pretty good ROI.