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Things to Remember about Customer Service
- Take care of the customer, if not your competitor will.
- Customer complaints are the school books from which we learn.
- There are no traffic jams along the extra mile.
- Customers are an investment. Maximize your return.
- There's a place in the world for any business that takes care of its customers after the sale.
- 38% state that customer service is adequate.
- 73% say that customer service is the most important attribute when deciding to repeat business with a company.
- 65% of consumers communicate to six or more individuals on "poor service" episodes.
- 18% of consumers tell others about their experiences of exception or good customer service.
- 87% of consumers have specific ideas how to improve customer service.
- 34% state that customer service is improving.
Getting Your Marketing Message Across
By John Golinvaux
Avoid the five most common marketing pitfalls:
- Poorly defined marketing objectives.
- Lack of commitment to marketing and related activities.
- Quest for "Instant gratification."
- Failure to devote appropriate budget to achieving marketing goals.
- Inability to execute marketing activities in a consistent manor.
Marketing Tips and Ideas for Great Radio Campaigns
By Greg Hoffman, director of Sales - CBS Radio Denver
How to buy radio for maximum impact:
- Know the customer. Who are you targeting specifically?
- Know when the customer is most likely to spend.
- Keep your message simple. People are busy, don't make it hard for them to know you.
- Focus on your resources. Spend your money with frequency on your target.
- Use 30 second spots to sell your offer upfront.
- Use short reinforcing messages, (:30 and :15) with frequency when the customer is in a "buying mode."
"InLine Media, They are easy to work with and very, very good at what they do."
