This year, Inline Media is celebrating our silver anniversary: 25 years in advertising, providing media planning and buying services for some of the best clients in the industry. Throughout our journey, we have been at the forefront of adapting new technologies and embracing change.

Within the past week, you may have noticed that Inline Media has a new look, including a new logo, website, social media and tagline. We wanted to better reflect the way we help drive our clients’ success.

Sometimes when companies change their look it signifies that the company has changed. That’s true for Inline Media in the sense of keeping pace with rapidly evolving marketing communications, but not true in the sense of staying faithful to our core values: Do great work. Be accountable. Have fun.

Like most advertising greats, we started discussing our vision for refreshing Inline Media’s brand identify over a beer. We sat down with longtime partner Sukle Advertising and talked about how Inline Media has access to so many research and software tools, but equally important to our strategic planning is tapping into our experience, intuition and know-how. We never forget that we are trying to reach an actual human being! This human-centered media planning approach simplifies the very complex process we take to crafting media solutions for our clients. It works for getting people to stop using tobacco, or selling tickets to a baseball game, or communicating the difference between a bank and credit union.

We are proud of the work we have done over the past 25 years and are excited to continue for another 25 (at least)! I am thankful for our amazing team of media pros, our talented partner agencies and of course our exceptional clients.

Ilene NathansonApril 4, 2019brand, rebrand, inline, inline media, brand identity