5.5.20 | Ashleigh Wiemer
Search is an essential part of the media mix and the most consistent channel despite seasonality. We take a look at how search has changed amid COVID-19, including consumer behavior, marketing priorities and ad spend.
Read More4.27.20 | Colleen Madden
In this vacuum of live sports, The Last Dance is everything.
Read More4.24.20 | Ashleigh Wiemer
As consumers are changing, brands and organizations are changing their priorities as well. We’re sharing updates on how brands are evolving the latest digital spend projections.
Read More4.22.20 | Colleen Madden
Happy Earth Day! What does it mean to celebrate our planet during a global pandemic? We explore 50 years of Earth Day and behavioral change.
Read More4.16.20 | Deborah Platt
We take another look at the increasing TV viewership, but this time we turn our lens to VOD. What do those letters stand for exactly? How is it different from OTT?
Read More4.14.20 | Theresa May
Since the COVID-19 outbreak, businesses everywhere are adjusting. Read about how Tim, the head of security at the National Cowboy & Western Heritage Museum, has been handling his new-found responsibility of managing their social media.
Read More4.9.20 | Kevin Stoll
Social media is a primary news source for an increasing amount of people, but misleading or false information can run rampant in those platforms. We’ve provided updates on what some of the biggest social channels are doing to ensure users receive accurate information regarding the COVID-19 pandemic.
Read More4.7.20 | Ilene Nathanson
We’re shining a light on the power of positivity while we navigate the COVID-19 world.
Read More4.2.20 | Ann Bremer
What a difference just two weeks have made! The next blog in our COVID-19 media series tackles TV and OTT media consumption. We’ll look at the immediate changes that have occurred to linear and streaming television viewing in the early days of social distancing.
Read More3.31.20 | Colleen Madden
COVID-19 has created an unprecedented adjustment to daily life. Our next blog series takes a look at how that affects us as media consumers, and human beings.
Read More2.11.20 | Kevin Stoll
A shift is coming to political advertisement spending. You’re still going to be inundated with political messages in all the regular places, but now they’ll follow you to your streaming devices too.
Read More2.3.20 | Ann Bremer
Ever wonder why you see so many darn political ads on TV during a major election year? How does a regular advertiser stand a chance with “the Bloomberg Effect”? Part 2 of our political blog series visits the big money world of TV advertisers and political campaigns.
Read More1.21.20 | Kelsi Carlson
Think the changes digital platforms are making is going to make candidates and independent expenditures spend any less on political in 2020? Think again.
Read More1.7.20 | Colleen Madden & Pat Connor
We’re sold out. CPMs are higher because of political. Inventory is tight. Sound familiar? Inline’s take on political season.
Read More12.17.19 | Theresa May
Every advertising medium evolves with its audience. In the last decade, the impact of in-app advertising has been phenomenal.
Read More11.6.19 | Deborah Platt
The move to replace traditional rating points with impression-based currency is gaining momentum.
Read More10.22.19 | Ann Bremer
Thoughts from our seasoned media pros on the latest & greatest trends in audience measurement and delivery.
Read More10.8.19 | Lark Katchur
The Out-of-Home (OOH) industry is adopting new technology and leveraging new ad formats to stay as relevant as ever. These are some of the reasons OOH is one of the only forms of traditional media ad spending that is expected to increase over the next four years.
Read More9.4.19 | Ann Bremer
The pads & cleats are on and it is time for football season! While giving a nod to the obvious domainance of the NFL on linear (traditional) TV, let’s look at the changing landscape of sports viewing and discuss streaming & OTT options.
Read More7.24.19 | Tatiana Archuleta
Deadlines to meet? Clients to juggle? When working in a fast-paced environment it is easy to get lost in your day to day tasks. Establishing core organization tactics will help ensure efficiency.
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