Thoughts from our team of industry experts

Posts tagged Local TV

Mobile Advertising & In-App Ads

12.17.19 | Theresa May

Every advertising medium evolves with its audience. In the last decade, the impact of in-app advertising has been phenomenal.

Guest UserDecember 17, 2019Denver Advertising, Denver Agency, Local TV, Multichannel Video Programming Distributor, CPM, CPP, TVB, Cost Per Point, Cost Per Thousand, TV Ratings

Flipping the Broadcast Currency – CPP vs CPM

11.6.19 | Deborah Platt

The move to replace traditional rating points with impression-based currency is gaining momentum.

Guest UserNovember 6, 2019Denver Advertising, Denver Agency, Local TV, Multichannel Video Programming Distributor, CPM, CPP, TVB, Cost Per Point, Cost Per Thousand, TV Ratings

What We Learned at the Comscore 2019 Local TV & Agency Sales National Conference

10.22.19 | Ann Bremer

Thoughts from our seasoned media pros on the latest & greatest trends in audience measurement and delivery.

Guest UserOctober 22, 2019Denver Advertising, Denver Agency, Addressable TV, Comscore, Local TV, MVPD, Multichannel Video Programming Distributor